Background

Strativia is a professional services and technology firm that delivers a broad range of solutions to help government agencies and commercial organizations respond quickly to emerging opportunities and navigate increasingly complex technical and operational challenges.

When the company embarked on a strategic transformation, shifting from maintaining legacy business to proactively shaping new opportunities, it became clear their business development (BD) operations needed to evolve. This next phase would require a more modern, scalable approach.

“We’re in a transformational phase, and NextStage is a critical component of our BD growth strategy.”

The Challenge: A Growth Strategy Held Back by Spreadsheets

For years, Strativia managed its BD and capture processes in Excel. While sufficient for managing existing prime contracts and incumbent work, the approach had real limitations as the company expanded into new markets and opportunities.

• Pipeline visibility was limited

• Late-stage bottlenecks emerged when multiple proposals converged

• Internal alignment suffered without a centralized system

• Meetings became status-heavy, with little time for strategy

The team needed an integrated platform to drive smarter decisions and support long-term growth.

The Solution: Centralizing BD and Capture in One Platform

Strativia adopted NextStage to serve as the single source of truth for BD and capture, helping the team move faster, collaborate better, and operate more strategically.

With NextStage, they now have:

• Real-time visibility into every opportunity and stage

• Structured workflows that eliminate chokepoints during proposal surges

• Asynchronous communication that keeps teams aligned across functions

• Smarter funnel meetings based on passive tracking, not manual updates

“It [NextStage] has formalized our process, eliminated chokepoints, and improved communication and collaboration across the board.”

This transformation didn’t just change the tools, it changed the way the team works.

The Results & Impact: From Status Updates to Strategic Sessions

Before NextStage, weekly BD meetings were focused on updates that covered what was moving, what was stuck, and what needed attention. Today, those same meetings are strategic working sessions because the team already has visibility into pipeline activity through NextStage. With real-time data in one place, conversations can focus on priorities, decisions, and next steps.

As a result: 

• Solution architects and technical teams are looped in earlier

• Capture resources are allocated with greater precision

• Deal discussions are informed by live data

“Now our funnel meetings are about strategy, not just checking boxes.”

The platform has also helped improve coordination across BD, technical, and leadership stakeholders, ensuring everyone is working from the same information and toward the same goals.

Looking Ahead: Building a Future-Ready BD Engine

Strativia knows the GovCon landscape is evolving and they’re preparing accordingly.

They see automation and AI playing a growing role in surfacing opportunities and identifying macro trends. But they also understand that GovCon remains a relationship business at its core. Their goal is to balance the best of both: technology-driven insight and human-centered strategy.

NextStage is the foundation enabling that approach.

“We want to use AI to find insights, but relationships still drive GovCon. With NextStage, we can balance both.”

As they continue evaluating advanced reporting capabilities and integrating AI where it makes sense, Strativia is confident they now have the right infrastructure in place to support their long-term growth goals.

Redefining What Growth Looks Like

NextStage didn’t just replace spreadsheets, it redefined how Strativia approaches growth.

By unifying teams, streamlining processes, and enabling a more strategic view of their pipeline, the platform has become more than just a CRM. It’s a core part of Strativia’s evolution into a more agile, collaborative, and future-ready government contractor.